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rmb
Starting Member
Canada
34 Posts |
 Posted - 12/10/2004 : 09:21:29
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From the Recycling Council of Ontario's newsletter, holiday recycling is encouraged in Sheffield:
"Santa's little helper is appearing in the buff on billboards throughout Sheffield in a bid to get local residents recycling all their old Christmas cards, party hats and wrapping paper. Following the success of the movie-based Full Monthly recycling campaign which has helped to treble residents' recycling effort over the last 18 months, Sheffield County Council decided to give the campaign a festive revamp to encourage locals to recycle over the Christmas break. So the latest Blue Christmas posters feature a person wearing his boxers, a Santa hat and a smile, and carry the message: "Have a Blue Christmas. Do the Full Monthly and Drop Them! Fill your blue bin with waste paper and card this season". "We based the campaign on research which shows that women are most likely to start and continue recycling in the home, and that the most effective long-term recycling messages are localized, personal and not too hard hitting in tone," campaign organizer Jessica Twemlow explained.
And the great success of the first poster campaign is clear: Sheffield residents were recycling around 4% of their waste before the campaign started. After just two months this had shot up to 12.4%. In a public poll conducted at the time, 91% of residents either "agreed" or "strongly agreed" that the campaign was a good way of increasing recycling awareness. The website took over 300 hits during the first week of the campaign, and 65% of those logging on confirmed that they had seen the website address on the posters or adverts."
(URL: http://www.edie.net/news/news_story.asp?id=9310&channel;=5)
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Happy Holiday Recycling
